José Martín Juárez Blog

31 October 2009

The designer’s role as true creator in the knowledge society and the commitment as a pragmatic intellectual.

Often I vindicate with certain vehemence the intellectual commitment that supposes the creative activity that implies, the design and necessary creative talent to realise said activity, elements dealt with in an insurmountable manner by the philosopher Alexander Gérard. The designer in the most creative or renaissance way represents the pragmatic intellectual, committed to society through the messages which the creations emit and with the non-conforming spirit of continuous improvement of the process of turning the visions and ideas into concrete realities. In my personal opinion, design and progress are united by an inextricable bond and it is the designer that through his/her talent, foundations and principles can structure said connection so it can be socially beneficial. Furthermore, a designer must be revolutionary from the viewpoint of permanently questioning the established facts and his/her own creations, he/she must be modern in the sense that being human and his/her surroundings must be at the centre of all thoughts and finally, must be committed to the transforming praxis so as to take the intellectual discourse to the achievements which will influence the real world, the promised land of the design process of which innovation is always the product.

If we want to understand the driving force that impels the creative talent, we can not wander the space-time that is common to Mr X that makes things, the talentless designer and creative genius. The regions of genuine creation are so far from our everyday experiences that Mr. X will never know what they are and the talentless designer will never penetrate their most guarded secrets. Mr. X may always provide all the wonderful ideas which are necessary for an excellent innovative creation, the talentless designer will perhaps posses the most extraordinary training and most refined technical knowledge which will permit him/her to develop any idea and make it a reality regardless of how crude or rudimentary it may be. However, what does possess the creative talent is the creative vision, the leading driving dynamics of the revolutionary innovation process, transforming, and which contains the intellectual principals and commitments. We all know the effect produced by a lightning bolt in the middle of the night, for a second we can see a landscape, not only the most elemental profile but in full detail, though we may never be able to describe what we have seen, we feel we have captured each and every one of the elements which compose this landscape. In the design process, if in the radiance of a single instant we fail to see a composition, however complex in may be in its entirety, it is that we are not true creators. Finally, due to the fact that the creative genius has an earthly heritage, he/she must save many obstacles that stand between his/her visions and their full accomplishment. If he/she is a genuine creator he/she will not feel disturbed or discouraged by the fact that his/her sudden visions of new world representations take days, months or years in being applied. However he/she will apply the energy, persistence, mental abilities and techniques day after day without loosing the sensation and details of his/her visions.